New Holland Virtual Tradeshow Mobile App
UX and Mobile App Design
New Holland Agriculture
With COVID-19 halting any plans on doing in-person trade shows I helped New Holland design a mobile app that allowed their users to attend a virtual trade show. The overall goal to increase engagement with current and potential customers through engaging content and using "Passbooks" that rewards the user when they've completed certain engagement tasks. Some of the design and functionality are still under iteration. But the collected screens give you a good idea of where we're trying to go.